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Join the next big name in UK vaping

Red Box Liquids is the new home of high-quality retail vape franchises, and with the help of people like you, we have big ambitions to take the UK vape market by storm.


    The UK vape industry in numbers

    Britain has seen an explosion of vape stores since 2012, with around 2,000 now registered up and down the UK. Though with just shy of 3 million vapers and more than 7.6 million adults still smoking cigarettes, there is still an enormous untapped market to target and certainly plenty of business to go around.

    What’s more, this industry is receiving substantial support from the likes of Public Health England, Cancer Research and the NHS, who firmly continue to back the public health case for vaping as a means of smoking cessation.

    Estimated value of the UK vaping industry.

    Public Health England's estimate of the harm reduction of vaping compared with smoking tobacco products.

    Projected size of the UK vaping market by 2021.

    Smokers still in the UK (according to the UK Vaping Industry Association).

    Public Health England's estimate of how many people could give up cigarettes every year thanks to vaping.

    Benefit to the UK from people who have given up smoking as a result of vaping.

    Number of vapers in the UK.

    Cigarettes not smoked due to the switch to vaping.

    Vapers that have quit smoking altogether.

    Download our franchising brochure

    Simply enter your details into the form below to download a copy of our latest franchising brochure.

    Whilst at the UK Vaper Expo in October 2018, the opportunity to make our dream of owning a vape business a reality appeared in the form of a big red telephone box. After an initial meeting with Kenny and Alex from the Red Box franchise team, within mere months we had found the perfect unit and location and were delighted to have received a great deal of support from the team for our grand opening in Oakham.
    Mick Fox & Jim Barton
    Red Box Vape Oakham

    Red Box Vape franchising: The benefits

    The Red Box Vape franchising scheme offers a fantastic opportunity for driven business people who share our passion for excellence and wish to be part of a quality British brand. With first class ongoing support, we’ll treat your franchise business as if it were one of our very own corporate stores.

    Certified franchisor

    Our staff are certified in association with Lloyds Bank and the BFA under the Prospect Franchisee program.

    Ethical approach

    At the heart of our business is the genuine desire to help encourage tobacco smokers to investigate alternative lifestyles.

    World class advisors

    Our team have opened up more than 100 franchise stores and are second to none in terms of their knowledge and experience.

    Quality all round

    At Red Box Vape we do not focus solely on the products we sell. We take great pride in delivering great customer service.

    Specialist training

    We offer a specially developed two-week training package at our regional training centre in Manchester for franchisees and their staff.

    First-rate support

    We won’t just love you and leave you. We’ll continue to support you long after you’ve finished the training, across all business areas.

    Regular updates

    You’ll be the first to know about any developments as we invest in new products and improved sales techniques to help your business grow.

    Choice of territory

    Whether you have an ideal location in mind, or you want to pick a plot from our extensively researched areas, the choice is yours.

    No territory crossover

    We’ll agree on a ring-fenced geographic area in which we will guarantee that no other Red Box Vape franchises or corporate stores will open.

    Flexible packages

    We recognise that business investors vary at least as much as the flavours of e-liquids we sell, which is why we have franchise packages to suit all.

    Full turnkey solution

    Our top package is practically a business in a box, whereby aside from training and decision making, we’ll do all of the hard work for you.

    Great returns

    Once a full non-disclosure agreement has been signed, we’ll arrange a face-to-face with you to discuss the potential returns.


    Why choose us?

    Red Box Vape is the retail arm of parent company Red Box Liquids Ltd, which oversees our franchise network from a central head office in Nottingham.

    With a mission to rival the biggest names in the UK vaping industry, our Red Box Vape stores are rapidly appearing across the nation’s high streets, bringing a fresh new look to the vape retail scene.

    Family run enterprise

    We’re a close-knit team, beginning our journey back in March 2018 and with our aim being twofold: to support the UK’s anti-smoking public health initiatives and to bridge a big quality gap in the retail vape market. We look forward to rapid expansion over the coming years and to welcoming new members to the Red Box Liquids family.

    Quintessentially British

    Proud of our British roots, we’re giving the vape market a bit of a shake-up to ensure the very best quality in terms of products and service. We focus on the sale of only UK-manufactured e-liquids and have poured significant investment into creating a dedicated wholesale brand and developing our own TPD-compliant liquid ranges.

    Customer service excellence

    Making the transition to vaping can be daunting to many, which is why we welcome customers from all walks of life without alienating any particular market. Our professional retail teams offer a friendly service and are always happy to impart their vast knowledge to help customers make an informed decision before they purchase from us.


    The perks of franchising

    With over 90% of all UK franchisees reporting profitability over the previous 12 months (taken from over 20 consecutive years’ worth of data), and with failure rates over the same period being correspondingly low, owning a business within a franchise network is becoming increasingly popular.

    You're in control

    It is your business and you are the owner. Providing you follow the overall direction of the brand, you make the day-to-day decisions.

    It's cost-effective

    You can grow at your own pace and have access to central purchasing benefits such as discounted products.

    Reduced risk of failure

    The hard work has already been done to establish the business, with any kinks fully ironed out and valuable experience gained.

    Support is always there

    You can rest assured that help is always at hand from day one. Franchisors have a vested interest in enabling their franchisees to succeed.

    Proven business format 

    Testimony to the thousands of franchisees busily trading across the UK, it is clear that the franchising model works.

    Great ROI

    Build your capital as well as your earnings, safe in the knowledge that you have the increased security and reliability of a large firm behind you.

    Marketing support

    Benefit from ongoing local and nationwide promotion, depending on how many branches you own, including an impactful launch campaign.

    Define your territory

    Locate prime trading premises to attract the largest possible amount of custom, without treading on the toes of other franchisees.

    Who we're looking for

    Our brands are only as good as our people, which is why we’re continually on the lookout for likeminded folk who can get behind our brand values and who are willing to get stuck in. If you tick all of the below boxes in terms of the key characteristics, then you’re exactly who we want to talk to. 


    Passion is what we’re all driven by and it’s what we hope will drive you too. We want people to believe in our brand and in the difference that it’s making within the market.


    We expect our franchise owners to ‘live’ the company values daily and be involved in the day-to-day running of their store(s) throughout the term of the agreement.

    People skills

    You’ll be dealing with a variety of customers, suppliers, employees, trainers, and often, inspectors. Navigating these situations should be second nature.


    Whether or not you have previous franchising or industry knowledge, our team will be there to advise and support. All we ask is that you show a willingness to learn and grow as a franchisee.

    Team player

    Your employees will be looking to you when it comes to inspiration and leadership, as you work to drive the brand forward based on our overarching core values.

    Ability to show grit

    We have a lot to offer our potential new Red Box Vape franchisees, but that’s only 75% of the story. We need you to bring the rest, as you’ll get out what you put in.


    Our story

    The Red Box Liquids (RBL) group was founded in 2018 by Stuart Anderson, a serial entrepreneur and former CEO of a £400 million hedge fund, in partnership with his son James. What initially started off as a university project is now quickly evolving into one of the biggest premium brands within the international vaping market.

    RBL’s vision is to liberate the vaping industry with its quintessentially British style and high quality, delivered through its four core brands: Red Box Vape, Red Box Vape Online, Red Liquids and the Great British Vape Company (GBVCO).

    Since the inception of RBL, the business is rapidly becoming a global brand, supplying distributors and wholesalers across four continents with the now award-winning e-liquid flavours from Red Liquids.

    With further corporate stores opening very soon and the exciting franchise scheme quickly gaining momentum, the group is set to expand quicker than any other vape business in the UK.


    Common FAQ's

    In the spirit of being completely transparent about our franchise offering, here are a few of the most common questions our experts tend to be asked when talking to potential investors.

    • How much does it cost to invest in a Red Box Vape franchise?

      We have various levels of investment depending on your personal financial situation. We have a package to suit everyone, starting from £55k (excluding VAT). This includes set-up, starter stock, full till system, launch marketing, a two-week training programme, opening support, an e-liquids tasting station, display materials, and shop fit. More details can be accessed upon application.

    • Do you require a deposit?

      An initial deposit of 5% will be required to secure your potential area, however, this is refundable should you decide not to proceed, or if you fail to obtain the necessary financial funds.

    • How long before I get my investment back?

      Various factors will determine your ROI, such as store location and the amount of staff etc. A projection can be created once the location has been decided on and a full non-disclosure agreement has been signed.

    • Do I need industry experience?

      Not at all. Full training will be given to you and all of your staff at our training centre during a two-week specialist course, and we will continue to support you throughout your time as a Red Box Vape franchisee.

    • Do I need to stock only your stock items, or can I buy from anywhere?

      We ask that our franchisees only stock the products that we retail from our own corporate stores. All of our stores have the uniform Red Box Vape branding, whether they are a mainline store or a franchise, which means that customers will not be able to differentiate, therefore minimising brand confusion. This consistent approach also means that all of our franchise owners can offer the same products at the same price points within their geographic location, ensuring that all stores will have the same chance of success.

    • Can you help with finding a suitable unit?

      Yes, we offer full support on finding the perfect trading site for you, whether you have a location in mind, or you are willing to take our lead to help you find the right fit. With many years of industry experience, a great deal of research and over 100 store launches to our name, we’re confident you’ll hit the ground running, whichever territory you come to oversee.

    • I don’t want to work in a shop, is that ok?

      We offer full recruitment support in the early stages to make sure that together we can put in a place a fantastic retail team. However, we do expect that our franchise owners are heavily involved in driving the business forward and as such, we demand a very hands-on approach.

    • Can I open more than one store?

      The sky is the limit with this one. We are happy to discuss the potential of more than one store as long as we feel the focus will not be taken off any existing store(s), which is where careful territory management comes into play and having the right retail personnel.

    • How long is the franchise agreement for?

      A minimum of 5 years.

    • What does the two-week training package include?

      Held at our regional training centre in Manchester, this intensive training course includes running through a full procedural and operations manual, learning about our product lines, till operation, sales modules, health and safety, customer service, financial reporting, staff performance (owners only) and recruitment (owners only).

    • What could I expect in terms of marketing support?

      Our dedicated marketing team are based at our corporate head office and will support with an impactful store launch campaign right through to the day-to-day running where required. This could include new product launches, seasonal offers and store specific incentives to drive footfall to name but a few. Promotional activities may be in the form of online campaigns via and through the dedicated Red Box Vape social media channels, in addition to email campaigns, photo shoots, surveys, blogs, PR, POS materials design and much more.


    Get in touch

    Red Box Liquids Ltd
    The Old School House
    Heritage Mews
    High Pavement
    NG1 1HN
    Phone: 0333 939 8646

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